URBAN ARMOR GEAR
As with many great startups, UAG was experiencing rapid growth. They wanted a significant website update and re-org to better support their increased sales, social engagement and new products. Working together, we started with wireframes, re-arranged existing content and added features to enhance the user experience. The result engaged customers while smoothly taking them through the purchasing process. Since then I’ve also had the privilege of working with UAG on email & social media campaigns as well as traveling to Iceland to direct a photoshoot shot by the talented Cornelius Martin.
IA & UX
Iceland Photoshoot (Art Direction)